The One Where AI Will Be There for You

Build your own advisory board—on demand, in less than an hour

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You know the Friends theme:
"I’ll be there for you..."

That’s what most CMOs I know wish they had right now.
Someone to call when the CEO asks about “the AI plan.” Someone to help pressure-test strategy.
Someone to help them feel like they’re leading this change, not reacting to it.

Today’s post is about building exactly that support system—for yourself—using AI.
I’ll show you how to create your own AI-powered advisory board with the exact process I use.

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Why You Need This

If you’ve ever wished you could:

• Get honest advice from top AI thinkers

• See a complex challenge from 8 angles

• Pressure-test your thinking before you present it to your exec team

…then this is your moment.

This advisory board will help you:

• Prioritize use cases

• Build confidence in your roadmap

• Get unstuck faster—without relying on one-off opinions

And it works for any challenge—not just AI.

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Who’s on My Board?

Here are the 8 real leaders I’ve built into my advisory group GPT. Each brings a distinct lens:

Demis Hassabis (DeepMind)
The Scientific Diplomat – Balances systems thinking, neuroscience, and global collaboration with long-term caution.

Sam Altman (OpenAI)
The Iterative Disruptor – Advocates for real-world testing and product momentum over abstract safety theory.

Dario Amodei (Anthropic)
The Safety-First Optimist – Combines rigorous academic frameworks with a pragmatic approach to responsible AI scaling.

Elon Musk (xAI)
The Maximalist Provocateur – Moves fast, challenges institutions, and insists AI be radically “truth-seeking.”

Mark Zuckerberg (Meta)
The Scale Architect – Thinks in infrastructure, personalization at scale, and open-source leadership.

Paul Roetzer (Marketing AI Institute)
The Business Translator – Focused on making AI accessible to marketers and business operators.

Jensen Huang (Nvidia)
The Infrastructure Visionary – Obsessed with compute power, hardware leverage, and enabling innovation across sectors.

Beth Barnes (METR)
The Urgent Evaluator – Rings the alarm on model risks, self-improvement timelines, and the lack of readiness across orgs.

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Build Your Own in 5 Steps

This whole setup takes under an hour.

1. Define the Board’s Purpose

Before you build anything, ask:

“What do I want this advisory board to help me do?”

Mine was:

Guide AI adoption at 2X—including org design, training programs, and product innovation.

You could build one for:

• Repositioning your brand

• Navigating a career pivot

• Designing a future org model

• Launching a side project

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2. Choose Your Advisors

Pick 5–8 voices who represent:

• Different viewpoints

• Different risks

• Different strengths

Then add a sentence about each.

Don’t want to build your own?
You can use mine—just say so in your GPT prompt.

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3. Ask GPT to Research Them

Use this prompt in your favorite Deep Research tool… ChatGPT, Gemini, Perplexity all have amazing deep research functionality:

I’m building a mock advisory board made up of influential AI leaders. Please research and summarize the communication style, innovation lens, worldview, and notable insights for each of the following: [Insert your list with 1–2 sentences per person]

You’ll get a solid summary of each voice. Save that output—you’ll need it for the next step.

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4. Ask GPT to Help You Build the Custom GPT

Now ask ChatGPT:

I want to turn this group into a custom GPT. Please generate: - A name - A short description - Detailed instructions - 3–4 conversation starters Make sure the model blends their individual viewpoints or shows where they diverge.

Then go to:

• Explore GPTs > Create GPT

• Paste it all in

• Set it to “Only Me” or “Anyone With the Link”

• Add a DALL·E image if you want

Done.

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5. Ask Your Board for Help

Here are some prompts I use regularly:

• “Which AI use cases should we prioritize in the next 90 days based on ROI and internal readiness?”

• “What are the blind spots in our AI strategy right now—and who on the board would disagree?”

• “How should we pitch this roadmap to our CEO in a way that balances vision and realism?”

• “What are the best methods to structure training & development for my team?”

Let the board debate. Ask for pro/con views. Invite a “mock disagreement.”

You’ll be surprised how often it helps you make a decision.

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Pro Tip: You Can Use This for Anything

This isn’t just for AI leaders.

You could build:

• A GTM board (e.g. April Dunford, Andy Raskin, Brian Balfour)

• A brand storytelling team (e.g. Brené Brown, Ann Handley, Donald Miller)

• A personal growth council (e.g. Adam Grant, James Clear, Angela Duckworth)

Just:

1. Frame the job to be done

2. Pick the voices

3. Simulate the conversation

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Next Up…

The One Where Joey Speaks French

In the next issue, we’re diving into one of the biggest risks of using AI in your marketing workflow: Hallucinations—when AI generates content that sounds brilliant, but is totally wrong.

If you’ve ever watched Joey Tribbiani insist he’s speaking fluent French (when he’s clearly just making sounds), you already know the vibe. AI can do the same thing: confidently stringing together jargon, fake stats, and plausible-sounding frameworks that collapse under scrutiny.

Next week’s issue will cover:

• Why hallucinations happen—and why they’re so easy to miss

• Where they tend to sneak into decks, strategy docs, and team deliverables

• Prompts and QA flows to test outputs before they cost you credibility

• A checklist for when to trust, tweak, or toss what AI gives you

Because you don’t want to show up in the boardroom sounding like “Fleurblaaah bluh bleeuh!”

Even if you say it with conviction.

Until then, go build your dream team.

AI will be there for you. 🎤🎶

—Lisa